Alexander Kinn

Metabase

Head of Growth — Apr 2023–Present

• Leading growth and marketing at Metabase
• Responsible for self-service, including .com and owned channels

Founding Growth Marketer — Apr 2021–Apr 2023

• Built Metabase's initial self-service motion, responsible for $XXm ARR
• Founded Metabase's growth function, building a small team of marketers, designers, writers, and developers

Gladly

Director of Digital and Brand — May 2020–Apr 2021

• Figured out Gladly's first paid and content marketing lead gen motions
• Increased visitor-to-lead conversion rates by 30%
• Led a small team of digital marketers, designers, and copywriters

Brand Design Lead — Mar 2018–Apr 2020

• Practitioner-turned-leader for a small gtm design studio

Perkins&Will

Pursuit Lead — Jan 2016–Mar 2018

• Led over 150 pursuits developing conceptual design proposals for new and established clients
• Proposals had a firm-leading 35% win rate and won more than $30m in client work

Senior Designer — Jan 2015–Mar 2018

• Visual and brand design for Perkins&Will and their clients

Pacific Forest Trust

Visual Designer — Feb 2013–Jan 2015

• Tweeted forestry puns 5x a day.

Education

University of Alaska Fairbanks — B.A., Political Science · 2007–2011

Skills

• 0→1 GTM — Early-stage experimentation that gets that ARR flowing.
• Growth Marketing — Experiments, channels, and product overlap.
• Design — Brand and enough Product to be dangerous.
• Product Marketing — He writes his own copy. And talks to customers.
• Content Marketing — Oh no, he writes his own copy. Let's hire someone to keep him off Linkedin.

Tools

• Claude — If you're reading this, that means my automations worked.
• Figma — 10k h+ spent delivering high fidelity digital designs.
• Adobe Creative Suite — 10k h+ spent delivering high fidelity print designs.
• Github — Comfortable with Git-based workflows.
• HTML, CSS & JavaScript — Yeah, I can hang on the front-end.
• Metabase — Deep understanding of on-db analytics and SQL.
• Notion — It's a wiki, it's a db. Either way, I do it.
• Google Analytics — Sure if we must. We could just roll our own though.
• Google Adwords — Yeah, we're probably gonna.
• Zapier — I was automating things before we called lazy people engineers.
• VWO — Stop letting your engineers argue about statistics and get an answer.
• SEMRush — We're doing AEO now right?
• Salesforce — We have to put all these leads somewhere.
• Hubspot — We have to put all these contacts somewhere.
• Marketo — We're gonna have to send these contacts something.
• Mailchimp — We're gonna have to send these contacts something.
• Customer.io — We're gonna have to send these users something.
• Hotjar — They're doing what on our website?