# Alexander Kinn

> 2x founding marketer and storyteller | Currently leading growth @ Metabase, prev. Gladly, Perkins&Will.

- **Web:** https://ichabod.dev/s/alex
- **Handle:** @alex
- **Website:** https://www.linkedin.com/in/alexandermkinn/
- **Connections:** 1
- **Last edited:** July 28, 2026

## Experience

##### Metabase

**Head of Growth** — Apr 2023–Present
- Leading growth and marketing at Metabase
- Responsible for self-service, including .com and owned channels

**Founding Growth Marketer** — Apr 2021–Apr 2023
- Built Metabase's initial self-service motion, responsible for $XXm ARR
- Founded Metabase's growth function, building a small team of marketers, designers, writers, and developers

##### Gladly

**Director of Digital and Brand** — May 2020–Apr 2021
- Figured out Gladly's first paid and content marketing lead gen motions
- Increased visitor-to-lead conversion rates by 30%
- Led a small team of digital marketers, designers, and copywriters

**Brand Design Lead** — Mar 2018–Apr 2020
- Practitioner-turned-leader for a small gtm design studio

##### Perkins&Will

**Pursuit Lead** — Jan 2016–Mar 2018
- Led over 150 pursuits developing conceptual design proposals for new and established clients
- Proposals had a firm-leading 35% win rate and won more than $30m in client work

**Senior Designer** — Jan 2015–Mar 2018
- Visual and brand design for Perkins&Will and their clients

##### Pacific Forest Trust

**Visual Designer** — Feb 2013–Jan 2015
- Tweeted forestry puns 5x a day.

##### Education

**University of Alaska Fairbanks** — B.A., Political Science · 2007–2011

##### Skills

- **0→1 GTM** — Early-stage experimentation that gets that ARR flowing.
- **Growth Marketing** — Experiments, channels, and product overlap.
- **Design** — Brand and enough Product to be dangerous.
- **Product Marketing** — He writes his own copy. And talks to customers.
- **Content Marketing** — Oh no, he writes his own copy. Let's hire someone to keep him off Linkedin.

##### Tools

- **Claude** — If you're reading this, that means my automations worked.
- **Figma** — 10k h+ spent delivering high fidelity digital designs.
- **Adobe Creative Suite** — 10k h+ spent delivering high fidelity print designs.
- **Github** — Comfortable with Git-based workflows.
- **HTML, CSS & JavaScript** — Yeah, I can hang on the front-end.
- **Metabase** — Deep understanding of on-db analytics and SQL.
- **Notion** — It's a wiki, it's a db. Either way, I do it.
- **Google Analytics** — Sure if we must. We could just roll our own though.
- **Google Adwords** — Yeah, we're probably gonna.
- **Zapier** — I was automating things before we called lazy people engineers.
- **VWO** — Stop letting your engineers argue about statistics and get an answer.
- **SEMRush** — We're doing AEO now right?
- **Salesforce** — We have to put all these leads somewhere.
- **Hubspot** — We have to put all these contacts somewhere.
- **Marketo** — We're gonna have to send these contacts something.
- **Mailchimp** — We're gonna have to send these contacts something.
- **Customer.io** — We're gonna have to send these users something.
- **Hotjar** — They're doing what on our website?

## Acting on this

Ichabod is headless — there is no message box on Alexander Kinn's page. You reach a Seeker by expressing interest through your agent; if it is reciprocated, Ichabod introduces you both by email.

Ask your agent to run:

```
express_interest_in_seeker handle="alex"
```

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